Sources suggest it's a strategic move to create a 'clean brand' in line with most U.S. sporting organisations such as the NFL, NBA and Major League Baseball however it will still pinch the financial pocket. The last deal made with Barclays resulted in a £120 million windfall for the Premier League and it's uncertain whether this is a permanent move or simply a temporary one until a suitable and respected brand can be negotiated with.
With that in mind, here are five potential sponsors that would jump at the chance at being the masthead to the world's most watched football league.
Sports Direct Premier League
Funded by a £200 million loan paid through Rangers PLC, Sports Direct founder Mike Ashley would take the Premiership to another level. Match day mascots would be replaced by zero hour Sports Direct staff who are available at an hours notice.
FIFA Premiership
The one thing FIFA needs right now is positive press and getting behind the world's greatest league is a plum move.
Of course there would be some requirements that are non-negotiable.
All newly promoted teams would play their home games in Dubai to expand the worldwide market, all disciplinary hearings would be resolved between 12-18 months and any side that commits a handball must pay £5 million euros to the opposing team to avoid future legal ramifications.
The ITVBe Premmie
The recently launched ITV spinoff channel has not reached the echelons of success since its birth in October 2014. A lucrative sponsorship deal would be a potential goldmine for ITV and also tap into a new market of football fans to its existing and predominantly female audience. Of course the Saturday night highlights programme da' Premmie would be removed from the safe hands of the BBC and placed on the ITVBe channel at the earlier time of 5.15pm presented by Christine Bleakley and Joey Essex. The programme will be followed by the spin off show More of da' Premmie where instead of the actual games, the fly on the wall show focusses on the viewers of the earlier Premmie show and the everyday conflicts that occur. Think Gogglebox but not Gogglebox for legal reasons.
Disney League Soccer
The quickest and boldest revamp in the leagues history sees a major rebranding campaign as the Premier League becomes the DLS, all teams are assigned an official Disney Mascot and nickname. All team specific sponsorship deals involving alcohol are banned as is spitting, one footed tackles, bad or moderate language and chewing gum. However ticket prices are lowered, younger fans are encouraged and the football itself is resized appropriately.
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